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About — Since 2019

An editorial agency.

Founded
2019
Headquarters
Bomontiada
Şişli, Istanbul
Team
12 people

Noya was born where music and the digital world intersect. We manage artists not like a brand, but like a signature; we chase stories, not numbers.

We connect our artists with the right stages, the right brands and the right audiences. From management to brand partnerships, from PR to music video production, we run every step under one roof with teams that own their discipline.

We choose to work very closely with few artists. We deliberately keep our roster small so we can give each name the time and care they deserve.

Values — Working Principles

Three principles.

/ 01

The artist comes first.

We don't compromise the artist's vision for a brand offer, popularity or speed. Saying no is a service too.

/ 02

Story is performance.

Numeric performance is the result of the right story — not its cause. Building a story takes time, and we defend your time.

/ 03

Editorial precision.

We read every brief, every contract, every campaign like editorial magazine content. Detail is a luxury.

Team — Founders & Leadership

The team behind it.

TG
Tayfun Gürken
Co-founder / CEO

Former A&R Director at Sony Music Turkey. 14 years of industry experience.

KA
Kerim Ayrancı
Co-founder / Head of Brand

Former strategy director at Wieden+Kennedy Amsterdam.

DS
Defne Soysal
Head of Talent

DJ and music director. Founder of Ses Açma Studios.

OT
Ozan Tezcan
Head of Production

Music video and commercial director. Two-time Cannes Lions winner.

About — Noya Menajerlik — Noya Menajerlik