Mabel Matiz's new album earns top marks from critics
Source: Bant Mag.1 February 20265 min read
Mabel Matiz's long-awaited new album stood out both in streaming figures and review pages the week it dropped. The album's visual identity, music video direction and launch strategy were crafted by Noya's art direction team.
With its structure bringing Anatolian melodies together with electronic and alternative pop textures, the album was regarded as the artist's boldest work.
Managing an album isn't just planning a release date; it means meticulously weaving the entire story around that work.